Women’s representation in Vanuatu’s parliament remains among the lowest globally, with only six women ever elected. This research explores voter motivations in electing (or not electing) women, highlighting the unspoken rules shaping political decision-making. Findings indicate that voter choices are influenced by traditional governance structures, collective decision-making norms, and interpretations of kastom, which often reinforce gendered barriers. While voters expect MPs to be capable, strategic leaders, present in communities, and reciprocate voter support, these expectations are applied more rigidly to women candidates. Despite this, the study reveals a widespread desire for political change, with many voters advocating for more inclusive governance. Participants called for stronger relationships between voters, political parties, and MPs, as well as more transparent candidate selection processes. Ultimately, the research underscores the need for voter education initiatives that empower communities to hold politicians accountable and support gender-balanced leadership.
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